FramioCam brand kit
===================

Capture anything. Make it worth sharing.
https://framiocam.com/brand

NAME
Write it as one word with two capitals: FramioCam, FramioCam for Chrome, FramioCam for Mac, FramioCam Studio.
Not: Framiocam, Framio Cam, FRAMIOCAM, Framio-Cam, FC.

ONE LINE (App stores, bios, social profiles)
Screenshots, recordings, and the tools to finish them. Available in Chrome. Coming soon to Mac.

SHORT DESCRIPTION (About 50 words — directories and listings)
FramioCam captures screenshots and screen recordings with your microphone and webcam, then gives you a studio to finish them: backdrops, window frames, annotations, and a video timeline with click-driven zooms. Export MP4, WebM, GIF or PNG. Media stays on your device unless you choose to share it. Available in Chrome; coming soon to Mac.

BOILERPLATE (About 100 words — press releases and articles)
FramioCam is a screenshot and screen recording tool for people who show their screen for a living — product teams, educators, support, and creators. Capture a visible area, a full page, a whole site or a region; record a tab, window or screen with microphone and webcam; then finish both in FramioCam Studio with backdrops, window frames, annotations and a multi-lane video timeline, and export MP4, WebM, GIF or PNG. Media is captured and edited locally; saving to your own Google Drive is optional. FramioCam for Chrome runs on macOS, Windows, Linux and ChromeOS. A native FramioCam for Mac app is coming soon. FramioCam is built by Ratul Hasan at BeSofty.

COLOURS
FramioCam Blue   #0755FF  rgb(7, 85, 255)    Primary actions, links, focus
Ink              #080D16  rgb(8, 13, 22)     Headlines and body text
White            #FFFFFF  rgb(255, 255, 255) Page background
Sky              #3EA8EE  rgb(62, 168, 238)  Icon gradient, start
Violet           #6155F5  rgb(97, 85, 245)   Icon gradient, end
Lens Ring        #BED2FF  rgb(190, 210, 255) Icon lens ring
Lens             #0B0D24  rgb(11, 13, 36)    Icon lens body
Flash            #FDFFBF  rgb(253, 255, 191) Icon flash dot
Slate            #46516B  rgb(70, 81, 107)   Secondary text
Mist             #F3F6FF  rgb(243, 246, 255) Panels and surfaces
Line             #DAE1F0  rgb(218, 225, 240) Borders and dividers
Ember            #F59A46  rgb(245, 154, 70)  Purchase accent

TYPEFACES
Geist Sans (400, 500, 600): Headlines, interface and body text. https://vercel.com/font
JetBrains Mono (400, 500): Shortcuts, timecodes and code. https://www.jetbrains.com/lp/mono/

USING THE LOGO
- Use the files in this kit as they are. Do not redraw, recolour, stretch,
  rotate, outline or add effects to the icon or the logo.
- Keep clear space around the icon of at least a quarter of its width.
- Do not set the icon smaller than 24 px, or the logo narrower than 120 px.
- Use the dark-lettering logo on light backgrounds and the light-lettering
  logo on dark ones.
- On photographs or busy backgrounds, use a one-colour icon.
- Do not use the name or the marks in a way that suggests FramioCam
  sponsors or endorses you, or in your own product's name or logo.

FILES
framiocam-icon.svg / -1024 … -64.png   App icon, full colour
framiocam-icon-mono-dark.*             One colour, for light backgrounds
framiocam-icon-mono-light.*            One colour, for dark backgrounds
framiocam-logo-dark*                   Logo, dark lettering, for light backgrounds
framiocam-logo-light*                  Logo, light lettering, for dark backgrounds
social/                                1200 × 630 link previews: FramioCam, Chrome, Mac
screenshots/                           Product interfaces

VIDEOS
Every product clip is on https://framiocam.com/brand#videos as MP4 and GIF. They are
left out of this ZIP to keep it small. The Mac clips show an app that is
still in development.

Chrome and Chrome Web Store are trademarks of Google LLC. Mac and macOS are
trademarks of Apple Inc.

Press and partnerships: support@framiocam.com
